Introduction
Benchmark Home Improvements ("Benchmark," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit benchmarkhomeimprovements.com (the "Site"), engage our services, or communicate with us by phone, text, or email.
Benchmark Home Improvements is a trade name of Veader and Co., a New Hampshire corporation.
By using our Site or services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Information You Provide Directly
When you request an estimate, schedule a consultation, sign a contract, or otherwise engage with us, we may collect:
- Contact information (name, mailing address, email, phone number)
- Property and project information (project address, scope of work, budget range, timeline preferences, design preferences)
- Communication content (emails, text messages, voicemails, meeting notes, photos you share)
- Payment information (check information, or payment details processed through TRUSS Payments)
- Consent records (for SMS messaging, email marketing, and other communication preferences)
Information Collected Automatically
When you visit our Site, we and our service providers may automatically collect:
- Device and browser information (IP address, browser type, operating system, device identifiers)
- Usage information (pages viewed, time on page, referring URL, clicks)
- Cookies and similar tracking technologies
We use Google Analytics to measure and understand how visitors use our Site. You can learn more about Google's data practices at https://policies.google.com/privacy and opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout.
We also use the Meta Pixel (from Meta Platforms, Inc.) to measure the effectiveness of our advertising and to deliver relevant ads on Facebook and Instagram. You can learn more about Meta's data practices at https://www.facebook.com/privacy/policy and manage your ad preferences through your Facebook or Instagram account settings.
How We Use Your Information
We use the information we collect to:
- Provide our remodeling services, including preparing estimates, scheduling consultations, and performing contracted work
- Communicate with you about your project, including appointment confirmations, updates, follow-ups, and questions
- Process payments and maintain billing records
- Send promotional or re-engagement communications about our services, when you have consented
- Measure and improve our Site, marketing, and advertising effectiveness
- Comply with legal obligations and protect our legal rights
SMS Messaging (Text Message Program)
With your express consent, we may send SMS (text) messages to your mobile phone number for:
- Appointment reminders and confirmations
- Project-related updates
- Follow-up on estimates and proposals
- Occasional promotional or re-engagement messages about our services
Consent. We obtain SMS consent exclusively through our standardized customer intake process. Every new prospect and customer completes our intake form as part of engaging our services. A mobile phone number is a required field on the intake form because we use phone contact to coordinate estimates, scheduling, and project communications; however, providing your phone number alone does not constitute consent to receive SMS messages. SMS consent is given solely by affirmatively checking the separate SMS consent checkbox on the intake form. The checkbox is not pre-selected, appears alongside a clear disclosure of the types of messages you may receive, message frequency, that message and data rates may apply, and how to opt out. Consent is recorded with a timestamp in our customer records, and is not a condition of receiving our services, you may complete the intake without checking the SMS consent box, and we will use phone or email (per your stated preference) for project communications instead. We do not send SMS messages to any individual who has not affirmatively checked the SMS consent box.
Frequency. Message frequency varies depending on your project stage and engagement.
Rates. Message and data rates may apply based on your mobile carrier plan.
Opt Out. You can opt out of SMS messaging at any time by replying STOP to any message from us. You will receive a confirmation of your opt-out.
Help. Reply HELP to any message to receive assistance, or contact us directly at 603-262-1147 or info@benchmarkhomeimprovements.com.
No Third-Party Sharing of Mobile Opt-In Data. We do not share your mobile opt-in information or SMS consent with any third parties for marketing or promotional purposes. SMS consent and related data are used only to facilitate the messaging services described in this Privacy Policy.
How We Share Information
We do not sell your personal information.
We share information only in the following circumstances:
Subcontractors and Crew. To perform your project, we share minimum-necessary information (such as your name, project address, and relevant project specifications) with subcontractors, suppliers, and crew members assigned to your job.
Service Providers. We share information with third-party service providers who support our business operations, including:
- TRUSS Payments: credit card and ACH payment processing
- Google: website analytics
- Meta Platforms: advertising measurement and targeting
- Cloud hosting, email, and productivity software providers
These service providers are contractually obligated to use the information only as needed to provide their services.
Legal Requirements. We may disclose information when required by law, subpoena, court order, or other legal process, or when we believe in good faith that disclosure is necessary to protect our legal rights or the safety of others.
Business Transfers. If Benchmark Home Improvements or Veader and Co. is involved in a merger, acquisition, sale of assets, or similar transaction, information may be transferred to the successor entity. Where required by law, you will be notified.
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies for functionality, analytics, and advertising. You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system can be guaranteed fully secure, and we cannot warrant the absolute security of information transmitted to or stored by us.
Data Retention
We retain your information for as long as needed to:
- Provide our services and fulfill contracts
- Comply with legal, tax, and accounting obligations
- Resolve disputes and enforce agreements
- Support legitimate business operations
Inactive records are periodically reviewed and deleted in accordance with our retention schedule.
Your Rights
You may:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal and business requirements to retain certain records)
- Opt out of marketing communications at any time (email, phone, or SMS)
- Withdraw consent to SMS messaging by replying STOP to any message
To exercise these rights, contact us at info@benchmarkhomeimprovements.com. We will respond within a reasonable time and in accordance with applicable law.
Children's Privacy
Our services and Site are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will promptly delete it.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. Material changes may be communicated by email or by a notice on our Site.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us.
Phone: (603) 262-1147
Location: 103 Kent Place, Newmarket, NH 03857
Email: Info@BenchmarkHomeImprovements.com